Juror teams will grant recognition to the European print, while being no different from those in front of them. Creative teams supporting creative teams.

Jean-Remy von Matt – Jury President 2008
Founder and Chairman, Jung von Matt, Germany

“Look at all the famous agencies out there. Are they named D, or T, or B, or Y? Not really. They are most probably called DTB&Y. That might be evidence that one single person without the inspiration, reflection, or complementary talents of teammates is unlikely to produce great ads. And even if it would be possible to succeed in such a manner, it would probably be a pretty lonely and therefore boring job. It is a great idea to hold an award show that reflects the importance of creative teamwork to produce successful print ads.”

Frank Bodin - Jury President 2007
Chairman and CEO Euro RSCG Group Switzerland

“When the first personal computer came on the market, the paper free office was predicted. The prediction proved false. Even though new media offer new, also fascinating possibilities of communication, the print media have not lost any of their uniqueness: with print advertising a person has something in his hand, something binding, something constant. And if someone hangs a particularly successful advertisement over his bed, then this advertisement deserves an Award from the AdPrint Festival. Honouring not only clients and agencies for exceptional print advertisement, but first of all the teams who invented the advertisement makes the Award double valuable.”

Ami Hasan
Founder, Chairman and CCO hasan and partners, Finland

„The experience of reading a magazine is very different from the experience of looking at a website. Every time a new media appeared, everybody said the old media is going to die. It never died, a new medium just appeared.”

Amir Kassaei
Chief Creative Officer and Associate Partner DDB Group Germany

“Print is the medium with the longest tradition and it is also the medium which mostly challenges the intelligence, talent, craft and the virtuosity. It is not only a perfect medium from a creative point of view but also from the consumer's. With print one engages actively. This is how it achieves its special attraction.”

Tony Granger - Jury President 2006
Global Creative Director, Y&R

“When I was asked to chair the European AdPrint Festival, I agreed without a second thought. I was eager to see how our industry was seen through a country that had only recently embraced capitalism. The iron curtain had fallen on the same year as apartheid had ended, being South African; I wanted to compare the two countries. And who would turn down the opportunity to be the guest of Transylvania? (Yes the castle does exist.) After an un-eventful flight from JFK, I arrived in Bucharest, and was greeted by the guys organizing the festival, and driven (north?). Our 3-hour journey took us through gorgeous countryside, miles of snow-covered forests hugging the slopes of soaring mountains. Brasov came out of the blue. It was suddenly on us. Its perimeter is grey and faceless (buildings that I assumed where the product of a communist expansion of the town due to the discovery of oil on it's outskirts). The old town, buried deep at it's heart, was everything I had imagined. Gothic churches. Old castles and forts all joined together by cobbled streets that took skiers up to the foot of the surrounding slopes.
The AdPrint festival is unique because it focuses on European print, and the teams that have created them. It is however, like every other in the fact that most of the work had many of the judges scratching their heads and wondering why on earth the agencies had bothered entering. But the great work stood out (as always), and was rewarded. The winners are a healthy balance of European work that has taken last years shows by storm, and new work that will hopefully do the same this year (nice to see some Romanian work winning too). As we move into a world of media fragmentation-consolidation-reinvention, you can be sure of one thing. Print will always be around. It's here to stay. It is, and always will be, a powerful way to reach out and touch the consumer.”