Ludwig finished his studies at a Berlin university with an MBA in social and economic communications. Afterwards he went to Hamburg and worked for Jung von Matt/Alster. In 2004 he joined DDB Berlin as a copywriter and was promoted to Creative Director in 2007. That year he also joined ADC Germany. At DDB Ludwig is responsible for the clients Entega (alternative energy provider), and Volkswagen.

So far Ludwig has earned numerous national and international awards including 9x Gold at ADC Germany.