CATEGORIES & SECTIONS

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URSUS extra competition winner
Question: 'How does “Inspiration” look like for Romanian creatives?' Brief: think and execute a print execution that best describes how does “Inspiration” look like for [...] »

CATEGORY A.
AdPrint OUTDOOR&POSTER

 Out of home print advertising that is displayed on traditional outdoor and poster sites. All entries in the product and service categories must be designed for standard or existing poster/ billboards sites. In this category, your entry will be judged specifically on its suitability to the product or service, regardless of the media used. All unconventional format Outdoor / Poster entries must be entered in the suitable AdPrint Unconventional Media section.

Sections:
  1. Art, Culture, Media & Entertainment
    Museums, libraries, galleries, cultural events, festivals, concerts, sporting events, parties, pet contests, cinemas, theatres, magazines, newspapers, TV & radio stations, books, films, networks & programs, recorded tapes, cassettes, DVD\\\'s, CD\\\'s, etc.
  2. Fast Moving Consumer Goods
    Clothing, fabrics, footwear, handbags, alcoholic beverages, non-alcoholic beverages, cosmetics/toiletries, deodorants, skin & nail care products, soap, shampoo, toothpaste, diapers, toilet paper, tissues, shaving products, hygiene products, foods, confectionary / snacks and dairy products, health/pharmaceuticals products, prescription drugs, non-prescription medical products, detergents, cleaning products, paints, batteries, air fresher, adhesives, insecticides, tires, chemicals, household cleaning products, tools, perfumes, jewelry, watches, luggage, eye/sunglasses, writing instruments, pet food, pet toys, toys, lotteries, professional sporting goods, etc.
  3. Services
    Consultancy services, banking services, investments, pension plans, credit cards, internet providers, search engines, communication services, training programs, trade fairs, healthcare facilities, internet shopping, freight services, courier services, car rentals, cruises, tour operators, public transport, postal services, automotive services, railways, water and electricity, phone and services director, etc.
  4. Corporate
    Corporate image, special events - sponsorship, non-product based image, etc.
  5. Automotive and automotive products
    Cars, motorbikes, trucks, vans, tires, spare parts and accessories, etc.
  6. Durables and Other Consumer Goods
    Audio/video and electronic equipment, TV, radio, video recorders, DVD players, CD players, cameras, heavy machinery, office equipment, computers, software, computer games, printers, photocopiers, office furniture, mobile phones, sport equipment, radio, house & garden furniture, carpets, gardening equipment, domestic appliances, glassware, china, kitchen utensils, farm equipment, etc.
  7. Social services, Public Awareness
    Including charities, public health & safety, political messages, electoral campaigns, etc.

CATEGORY B.
AdPrint PRESS&MAGAZINE

 Entries in this category must use in a conventional way the press / magazine format. In this category, your entry will be judged specifically on its suitability to the product or service, regardless of the media used. All unconventional format Press / Magazine entries must be entered in the suitable AdPrint Innovative Media section.

Sections:
  1. Art, Culture, Media & Entertainment
  2. Fast Moving Consumer Goods
  3. Services
  4. Corporate
  5. Automotive and automotive products
  6. Durables and Other Consumer Goods
  7. Social services, Public Awareness

CATEGORY C.
AdPrint UNCONVENTIONAL MEDIA

 Entries in this category will be judged specifically on the creative use of the media, regardless of the product or service. Entries in this category should be unconventional format or non standardized and not designed for standard poster /outdoor / press/ magazine formats.

Sections:
  1. AdPrint Unconventional Use of Press
    Entries in this section use in an unconventional way the press/magazine format
  2. AdPrint Unconventional Use of Outdoor
    Entries in this section use in a creative and an unconventional way the standard or existing poster / billboards sites
  3. Unconventional Use of Direct & Collateral Communication
    Entries in this section are targeted to consumers and businesses, designed to generate response and build brand’s relationship such as: P.O.P., In-Store, leaflets, flyers, inserts, greeting cards, invitations, door hanger, etc.
  4. Unconventional Use of Ambient
    Entries in this section employ the environment in order to convey the message. These entries make use of non standardized outdoor sites (including: stickers, signage, transit free format sites including taxi, train, bus, metro, planes, rail & metro stations, airports, etc).